By Alireza Faed
This thesis addresses the difficulty of purchaser lawsuits within the context of shopper courting administration (CRM). After a comprehensive survey of the present literature on CRM, the thesis describes the advance of a brand new clever CRM (I-CRM) framework, which integrates text analytics, sort mapping, SPSS, structural equation modeling, and linear and fuzzy techniques. This new method, unlike earlier ones, is in a position to handle customer court cases with recognize to varied variables, therefore permitting enterprises to discover their key consumers and key court cases, and to deal with and supply strategy to the main lawsuits of the most important clients, for that reason selling enterprise improvement. The thesis additionally describes the winning software of the strategy to a real-world case, represented via the immeasurable truck drivers court cases on the Fremantle port in Western Australia.
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