By Mario Glowik,Sarah Maria Bruhs
The authors convey an authoritative, scholarly realizing to the topic, taking readers in the course of the complete strategy of growing, constructing and holding B2B networks. Case experiences illustrating every one bankruptcy contain: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.
In supplying a unmarried and particular validated educational framework for realizing enterprise networks in a world surroundings, this booklet is essential interpreting for college students and researchers concerned with foreign administration, overseas advertising and strategic management.
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