By Benjamin Birkinbine,Rodrigo Gomez,Janet Wasko
Global Media Giants takes an in-depth examine how media company strength works globally, locally, and nationally, investigating the ways that the most important and strongest media organizations on this planet wield strength. Case reviews study not just the various biggest media enterprises (News Corp., The Microsoft company) when it comes to sales, but in addition media enterprises that carry huge energy inside nationwide, local, or geolinguistic contexts (Televisa, The Bertelsmann workforce, Sony Corporation). every one bankruptcy ways a unique company in the course of the lens of financial system, politics, and tradition, giving scholars and students a considerate and data-driven advisor with which to interrogate modern media strength.
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