By Carolin Plewa,Jodie Conduit
This ebook honours the contribution Professor Pascale Quester has made to academia and better schooling, via her examine, educating, and management. It offers readers with a complete, modern viewpoint on advertising and marketing perform with an emphasis at the function of promoting in creating a distinction. corporations are interwoven with the society within which they function and are hence normally anticipated to shoulder a few accountability in advancing that society. whereas there was major educational and practitioner concentrate on company social accountability (CSR), examine is frequently constrained to the organisational merits and implementation of CSR projects, this publication offers a broader point of view. It highlights quite a few gamers and ways which are creating a distinction to their quite a few stakeholder teams, particularly within the components of sponsorship, patron behaviour, schooling, well-being and innovation.
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